Every business aim that the videos they make should rank higher on the search engine for the keyword searches by the audience. Since last decade with the advent of smart phones, popularity of video marketing for a business has raised manifold. There are thousands of videos produced everyday by businesses to impress their audiences and it is getting harder to get top ranked and attract new audiences.
YouTube is one of the most famous social media platforms wherein people see videos to be entertained and to learn as it caters to very large audience. There are thousands of new videos produced every hour as individuals and business want to showcase their talent, impress the world and to promote their brand. For an upcoming business it provides an excellent opportunity to increase their brand awareness, introduce itself and its services and create a digital presence. Additionally, the expenses involved are minimal and the whole world is your audience. But this is not that easy to do. Because of ease of convenience, YouTube creates big competition. Businesses have to compete with other business and service providers from all over world in the same industry.
The ideal video should be simple to understand, let audience understand difficult topics, should not be too long and should be engaging. It should inspire audience to click over to the business website to raise the site rankings. A business should aim to display quality content in its video and maintain SEO. Some good practices for business videos SEO are:
- Title– The title of the video must be clear, catchy and arouse the audience interest in the video. It should also be not too long and include keywords. It helps to provide good video rank.
- Right Thumbnail–The video thumbnail should be attractive so that people want to have a look. The business values and theme should be reflected in it. It must not appear dull and boring.
- Description– The keywords and useful information should be written in the description. Use keywords and share important information in the video.
- Add Video Transcripts– There might be certain audience who may be deaf or viewing a video in public gathering. Video Transcripts allow information to be seen when video is viewed in a silent mode. It allows users to read through the content. It helps in search engine optimization.
- Translations– Videos are seen globally and social media platforms have global reach. Foreign language translation can be provided in the transcript to allow the foreign viewers to watch it in their desired language easily.
- Landing Page– Videos must be relevant to the landing page. They should be easy to spot on the top and middle of the landing page. If you are making audience search for the informative videos, then there could be drop in its rankings. Also, best videos should be visible on top of landing page.
- Mobile Friendly– Most people are watching YouTube on mobile devices. The videos should be mobile friendly which audience can view easily on their smart phones.
- Videos should in the Good format– Videos have to be presented in a clear format which is easily recognizable and can instantly open a smart phone. Videos formats not supported generally will rank lower in YouTube search.
- Likes and Feedback– The ratings, likes and feedback which audience provides on YouTube after viewing your videos can boost your SEO rankings. Popular videos get lot of good comments and likes automatically pushing them on SEO.