- January 21, 2021
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Today’s world is becoming digital day by day, with most brands on social media network. In this age, where a number of startup begins online, they want to grow their business at a faster pace. YouTube is the second largest social media platform which many people especially young follow to enjoy, learn, play etc. Now days, young people are tuned to YouTube as it allows them to watch the video where they can see and listen and have better learning compared to other networks. For an upcoming business to build a brand and increase your awareness in the digital market, YouTube can be an ideal platform. To promote your business or idea on YouTube, influencers can be very helpful. Influencers are people who are well known and have considerable influence in their domain especially on social media. In television industry, we see advertisements by various personalities, sportspersons, actors, etc. Similarly, there are people well known in their work area, which the people trust for purchasing a product / service on social media. These YouTube influencers have their followers. Influencers can influence decisions and opinions of their followers. Some YouTube influencers have large number of followers whereas others have small number of followers. Now, the question is how to find the right influencer for your business or work area and how does he /she promote your brand. The answer is:-
- Know your Service and Audience– It is a must to know who your target audience is. Find out how your audience learns about product or service and make their purchase decision. This is crucial for searching the right influencer.
- Audience must Trust the Influencer– Once you know which people are most likely to purchase your product or service, it is important to target influencer from that field, one who has bonding with your target people.
- Search for Influencers– Try to look for people who are from your work area, have influence over audience in the way you want. There are online tools which help to find right kind of influencer who have desired number of subscribers.
- Zero in for Right Influencer– The desired influencer should be in your budget and have right number of people or audience who can purchase your product/service.
- Discuss on Video or Payment– Once you have decided upon on influencer, you have to discuss the type of video for your promotion and payment terms. The payment or compensation could be paid at flat rate or on commission on the sale.
- Do not create undue Pressure– Let the influencer decide his own way to motivate his followers about your product or service in a way he feel comfortable. But it is good to give them some inputs and let them create they want.