Why Healthcare Facilities Require SEO Services?
We are in the era of search engines and social media where we can find nearly all information online with one click. The trend has also affected the way people search for doctors, healthcare service providers, and specialists. Moreover, if we have any query regarding a particular disease, we usually choose our smartphones and search for symptoms, treatments available, and other details online.
That is, if you wish to be seen by individuals searching for healthcare providers or medical consultations, your website must be among the top 10 ranking positions on search engine results pages. That is why healthcare providers must invest in healthcare marketing and collaborate with professional healthcare SEO agencies.
You do not have to simply take our word for it to decide if you need a healthcare SEO company or not. Below is a brief summary of healthcare SEO facts that will present to you reasons why you should invest in healthcare SEO.
Furthermore, incorporating your healthcare SEO activity into an extensive digital marketing solution can enhance your online presence and generate high returns on investment.
- 100 billion – Google searches related to healthcare every year
- 2X – Double in "Near Me" searches for healthcare services since 2015
- 66% – Users query for a specific disease or healthcare info online
- 44% – Users search for physicians and healthcare professionals online
- 28.5% – Average rate of 1st Organic Position, but Google Ads captures only 6.11%
- 43% – Change to an out-of-network healthcare provider if they read good online reviews
- 94% – Would rather change a healthcare provider if they provide online scheduling for appointments
- 69% – Millennial patients look online for medical advice rather than visiting a primary care physician
